This way you'll be able to monitor the performance of the FAQ page more effectively. Allow users to express their opinion on your subpage containing the frequently asked questions. Remember also to leave some space for email support or real-time support options, for example in the form of a chatbot. It's worth considering using drop-down sections, buttons transferring to other subpages, and contact forms. Update the content and add more answers over time.Īlso, decide how you'll organize and design your FAQ page in terms of graphics. Also, remember that as your page and company grow, new concerns may arise. These more general issues may then be expanded in blog entries which you'll link to in the FAQ, thus creating a denser network of internal links on your company page. "how to choose the right size" – if you sell clothes or sports equipment). There's a lot of general information that you can provide the customer with in response to one of the questions in an FAQ and thus help them make a positive purchasing decision (e.g. in the Google Keyword Planner) for the phrases closely related to your product, you can find out what the most common questions of the users are about similar services or products, and use them in your FAQ section. If you want to create a more detailed FAQ page, you may also use a keyword planner. Also, take a look at the questions that customers ask on the forums dedicated to your company and on your pages on social networking sites. How to do this? Analyze their activity on your company website or in the application to find out where they stumble upon problems most often, but most of all, to find out what topics they raise in conversations with your customer service and what are the most common questions concerning your offer. In addition to doing research and getting acquainted with the FAQ section designs used by other companies operating on the market, you should identify the problems of your users. A well-thought-out page with supplementary information is a great help for users. They may have problems with using the product, with application functionality or simply have questions about the goods and services that weren't answered in their descriptions. Users are often looking for additional information about the company's offer. How to approach creating an FAQ on a company website An FAQ, however, is quite an important element of a company website, included in most good customer service strategies. It's surprising that some companies choose not to create such a subpage. Include in the content buttons and links making it easy for customers to find the subpages they’re looking for. An FAQ subpage may also serve as a navigation tool to help you find your way around your company website. Creating it and filling it with content has a positive effect on its visibility in search engines. However, this isn't the only function of such a subpage. The FAQ page has an informative function - repeated customer questions and company answers are collected in one place on the page, creating an extremely useful, simple, and easy-to-understand knowledge base. Customers don't have to bother contacting customer service to get answers to simple questions, and the company can offer standardized answers to recurring questions. Thanks to such a subpage, you can save time of both the customer and the employee. The purpose of an FAQ is to quickly and efficiently resolve user problems that could result in impairing their digital experience or in failure to make a purchase. They cover topics such as making a purchase, paying, using the products or services, working hours, prices, etc. An FAQ is a subpage or section that contains a series of questions and answers prepared by the company. What is FAQ page and what is its function?įAQ is an abbreviation of the phrase "Frequently Asked Questions", meaning the questions asked by users about using a web page, services, or products. Below you'll find ten interesting examples of FAQ pages. Are you preparing to create an FAQ page for your company and looking for inspiration? Before you start designing it, take a look at the sections with frequently asked questions on company websites of small, medium, and large brands.
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